How to build your target market and message so your dream customers will listen.
How to Build your target market and message so your dream customers will listen.
In this 4-step pocket workshop you're going to get down and dirty with why most marketing messages fail (Hint: It has to do with loving your own product too much) and how to target your favorite customers with a message that has them wanting to shove money in your face.
Please note that while the content is amazing, the audio quality on this is a little crap, which is why you're getting it for free my friends! My laziness is your gain!
Tara Stand started sticking her nose into other people’s businesses at the ripe old age of three when she could be found following her mom around her job as an activity coordinator at a nursing home or crawling around her dad’s 18-wheeler. Now she uses her B.S. in Industrial Engineering and Black Belt in Innovation to help small and medium businesses jumpstart their growth.
She spent 10 years honing her practice with the Manufacturing Extension Partnership in NYC and has hosted and spoken at the Design for Manufacturing Summit, U.S. Dep. Of Commerce’s ExporTech, and the City of New York’s FastTrac program for small businesses.
When she’s not saving business owners from “Dutch boy” syndrome, she can be found drooling over vintage-style dresses or binge watching Shark Tank with her husband.